THE FIRST APPEARANCE OF THE NOTION "INDUSTRIAL DESIGN" IN CROATIA
: ŠVERKO, IVANA (172635) Assistants
Type of research: developmental Duration from: 01/01/95. Papers on project (total): 9
Institution name: Fakultet prirodoslovno matematičkih znanosti i odgojnih područja, Split (177) Department/Institute: Visual Art Department Address: Poljana kneza Trpimira 1 City: 21000 - Split, Croatia
Phone: 385 (0)21 364 213
Fax: 385 (0)21 364 213
Summary: Arch.Kamilo Tončić was familiar with the work of Otto
Wagner and his students from The Wagner-Schule. He knew Wagner believed
the art existed for the people, not the people for the art. He knew for
The K.K.Kunstgewerbe-Schule in Vienna where splendid lecturers were
gathered. Among them were J.Hoffmann and K.Moser who in 1904 founded
Wiener Werkstaette. Like J.Hoffmann who followed the steps of Ruskin and
Morris, Kamilo Tončić followed the impulses from Vienna. With his
collaborator Mrs.Marija Gattin Nonveiller he founded The Office for the
Improvement of the Crafts. Kamilo Tončić tryed to ensure the high level
of craftsmanship and artistic values in the products for everyday life.
His work was the base, artistic, cultural, and economic that provided the
conditions for modern production. Project "The First Appearance of the
Notion Industrial Design in Croatia" gives the significance to the fact
that in 1907 one school in Split had a name "Strukovna risarska
škola"/"...fur Gewerbliches Zeichnen"/"...di disegno industriale". In
order to reinforce the significance of that fact it is important to look
for everything what was behind that title, what preceded, what was the
context of the time, and what was left for the future.
Keywords: 1907, Split, Croatia, Architect Kamilo Tončić, School of Design, Arts and Crafts, Industry, the first mention of "the industrial design" in Croatia
Research goals: The main goal is to give the real value to the fact
that 1907 one school in Split got the name School of Industrial Design.
The objectives are: to define the context in which the school was formed,
to define the formal structure of that project, and, implicitly, evaluate
the outcomes in terms of our time.
At the turn of the century in the
region of Dalmatia a certain improvements were taking place thanks to the
struggle of Croatian delegates. Those improvements were evident in all
aspects of regional life. The improvements of crafts started the
establishment of the middle class, the base of the modern society. That
was a context for the fresh start in Dalmatia in the first decade of 20th
century. After the First World War starts the slaw decay in a way that the
absolutely up to date ideas from 1907 were changed for more traditional
ones. But the year 1907 may represent the start of modern design in
: PROGRAM RESTAURIRANJE U KAMENU I DRVU Type of achievement: Studies of conduct Authors: KOLEGIJ ZAVODA ZA LIKOVNU KULTURU I STRUČ.ZAŠT.INSTITUCIJA Other information about the project.