SVIBOR - Project code: 4-99-152

MINISTRY OF SCIENCE AND TECHNOLOGY

Strossmayerov trg 4, HR - 10000 ZAGREB
tel.: +385 1 459 44 44, fax: +385 1 459 44 69
E-mail: ured@znanost.hr

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Project code: 4-99-152


Macro - management and marketing in agricultural-food processing system


Main researcher: TOMČIĆ, ZDENKO (99105)


Assistants
Type of research: applied
Duration from: 04/01/91. to 04/01/96.
Papers on project (total): 55
Papers on project quoted in Current Contents: 6
Institution name: Institut za poljoprivedu i turizam, Poreč (147)
Department/Institute: Department for tourism
Address: C. Huguesa 8
City: 52440 - Poreč, Croatia
Communication
Phone: 385 (0)431-124, 434-003, 434-833
Fax: 385 (0)52 431-124
E-mail: institut@ipitpo.hr
Summary: Agriculture is one of the most important factors in development of Istria and partially in development of Croatian coast. Management and marketing in business of future agricultural and food processing system must be the initiators of development. Application of modern principles of management would enable more qualitative and faster restructuring of ownership, production and expenditures according to development of domestic and world market.

Keywords: agriculture, food processing industry, management, marketing, Istrian region

Research goals: The goal of this research is the incerase in production of agricultural and food processing goods in Istria according to environmental conditions of agricultural production which would meet the requirements of domestic and foreign market by means of modern management and marketing. The goal of this research is specific because of particular touristic market which is the consumer of large quantities of agricultural products. The special goals are: 1. Change of agricultural and food processing production structure. 2. Increase in agricultural and food processing production eficiency and rationality. 3. Research in supply and selling market of agricultural and food processing system. 4. Restructuring of ownership, contraction and management of agricultural and food processing system, formation of the institutional conditions for marketing infrastructure in the region. 5. Increase in export of agricultural products. The expected outcome of this research is increase in agricultural and food processing production in the region, improvement in the eficiency and rationality of business activities (productivity, economy, rentability), increased enployment and higher national income in Istria.
Other information about the project.
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Last update: 10/15/95
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