SVIBOR - Project code: 5-02-145

MINISTRY OF SCIENCE AND TECHNOLOGY

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SVIBOR

SVIBOR - Collecting Data on Projects in Croatia

Project code: 5-02-145


MODELLING OF BUSINESS DECISION - MAKING IN NON-PRODUCTIVE BRANCHES OF ECONOMY


Main researcher: MELER, MARCEL (30380)


Assistants
Type of research: applied
Duration from: 01/01/91. to 12/31/93.
Papers on project (total): 0
Institution name: Ekonomski fakultet, Osijek (10)
Department/Institute: Department of economic research Faculty of Economic Osijek
Address: S. Radića 17, Gajev trg 7
City: 31000 - Osijek, Croatia
Communication
Phone: 385 (0)54 23-543
Fax: 385 (0)54 27-265
Summary: Non-productive branches of economy in the Republic of Croatia must considerably change their behaviour in the direction of appreciating market principles and the effect of economic laws. For this reason, it is imperative that the decision-makers in non-productive branches of economy pursue on adequate, scientifically-founded business decision making. All of this should in the end result in a better supply of their services to the consumers and in earning a greater part of their income directly on the market. This research has established the principles of the functioning of marketing in individual segments of non-productive branches of economy and has laid foundations of information support, and it has also partly determined the modalities of business decision making which are in the function of the designed marketing. This contributes to the further development of the theory of behaviour of decision-makers with the aim to minimalize suboptimum solutions and actions, and in particular from the point of view of optimum allocation of resources.

Keywords: social activities social marketing marketing modality managerial decision making market

Research goals: The basic aim of this research is to determine modalities of business decision-making in non-productive branches of economy under the conditions of their ownership and management transformation and the operation of market regularities, which should in the end considerably contribute to a better fulfillment of the needs of "product consumers" in non-productive branches on the one hand, and earning of a larger part of income directly on the market, on the other hand. The primary sim of this research is to theoretically work out the "markets" of individual non-productive branches, to gain insight into its characteristics and processes of exchange within the market, and then to establish business decision-making as a rational and systematic approach to problem situations of decision-makers in non-productive branches on that particular market. To focus of research is thereore on the investigation of how to make rational business, and in particular, marketing decisions as a contribution to the theory of behaviour of decision makers in non-productive branches. By investigating the existing level of business decision-making within the framework of business policy of decision-makers in non-productive branches of economy in the Republic of Croatia, and in particular on the basis of research related to the general application of decision-making theory by some selected representatives, it was attempted to prove the applicative and operative value of individual modalities of business, that is marketing decision making.
Other information about the project.
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