SVIBOR - Project code: 5-02-283

MINISTRY OF SCIENCE AND TECHNOLOGY

Strossmayerov trg 4, HR - 10000 ZAGREB
tel.: +385 1 459 44 44, fax: +385 1 459 44 69
E-mail: ured@znanost.hr

SVIBOR

SVIBOR - Collecting Data on Projects in Croatia

Project code: 5-02-283


APPLICATION OF MARKETING IN THE INCREASE OF TOURISM DEMAND


Main researcher: AĆIMOVIĆ, MIHAJLO (104880)


Assistants
Type of research: applied
Duration from: 01/01/92. to 12/31/96.
Papers on project (total): 85
Institution name: Hotelijerski fakultet, Opatija (116)
Department/Institute: x
Address: Ika 42, p.p. 97
City: 51410 - Opatija, Croatia
Communication
Phone: 385 (0)51292633
Fax: 385 (0)51291965
E-mail: 51410 Opatija, p.p. 97
Summary: Tourism should be regarded as a cornerstone industry in the development of Istria. Application of proper marketing strategies in the tourism market supply lmay become the main initiator of development. Adequate restructuring will increase the quality of the tourism market supply which will favourably affect the overall tourism demand.

Keywords: MARKETING, TOURISM, TOURISM DEMAND, AGRICULTURE, TRADE (COMMERCE), TRAFFIC, HOSPITALITY MANAGEMENT

Research goals: THE MAIN OBJECTIVE IS TO DEFINE THE MODEL OF GROWTH OF THE TOURISM DEMAND IN ISTRIA. For that purpose the following will be assessed: 1. Factors which will favourably affect the spending pattern of potential tourists 2. The extent of cooperation between the agricultural and industrial system of enterprises, trade and hospitality management in the selection of their individual development strategies in relation to the domestic and international tourism demand 3. The model of cooperation of lthe named subjects for the purpose of achieving the set target - In addition to the main objectives four other separate goals have also abeen established.

COOPERATION - PROJECTS


  1. Name of project: 5-02-283 PRIMJENA MARKETING KONCEPCIJE U POVEĆANJU TURISTIČKE POTROŠNJE
    Name of institution: HOTELIJERSKI FAKULTET OPATIJA
    City: 51414 - Ika, Croatia

COOPERATION - INSTITUTIONS


  1. Name of institution: FAKULTET EKONOMIJE I TURIZMA - PULA
    Type of institution: Economical/Production
    City: 52000 - Pula, Croatia
Other information about the project.
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