SVIBOR - Project code: 5-11-042


Strossmayerov trg 4, HR - 10000 ZAGREB
tel.: +385 1 459 44 44, fax: +385 1 459 44 69


SVIBOR - Collecting Data on Projects in Croatia

Project code: 5-11-042


Main researcher: NOVOSEL, PAVAO (33754)

Type of research: basic
Duration from: 01/01/91. to 12/31/01.

Papers on project (total): 49
Papers on project quoted in Current Contents: 8
Institution name: Fakultet političkih znanosti, Zagreb (15)
Department/Institute: Department of Communication and Journalism
Address: Lepušićeva 6, Zagreb
City: 10000 - Zagreb, Croatia
Phone: 385 (0)41 412283
Phone: 385 (0)41 458022
Phone: 385 (0)1 458022
Phone: 385 (0)

Summary: THE IMAGE o a nation in the eyes of the members of other nations, especially in the eyes of politicians, businessmen and even"ordinary" people, greatly determines their attitudes and decisions in connection with the corresponding nation. This influence comes afore especially in critical and ambivalent situations, when the decisions must be made based chiefly based on feelings and subjective evaluations in view of lack of the objective data. In such situations the image of a nation can become the main factor incluencing the decisions. There exist inumerable examples which support such a hypothesis. For Croatsof special interests are decisions in connection with the aggression undertaken by the Serbs in most recent history. It is a matter of common knowledge that Belgrade was systematically building a negative image of the Croats in the world, attributing them the traits of separatists and uncooperative people, an image of a nation without history and culture, bent to exclusiveness, totalitarianism and genocide. The attitudes and behavior of some of the greater nations during the agression on Croatia clearly reflect such image of Croatia in their eyes. To this, the influence of the traditional negative attitude toward Croats by the European left should be added, originating with K. Marx. It is only in most recent times that such attitudes in the West are being at least partially corrected, under the influence of the bitter disappointment with the uncivilized and uncooperative Serbs, and this probably only in the views of politicians. The value of this project will come from the analisys of the dynamics of change of a nation's image, as exemplified by Croatian image in connection with the recent massive historical change in the world. This colud be a contribution to the theory of formation and change of national images, important for intercultural communication and behavior, as well as for the practical policies in political, economic, cultural and other fields. That is why the project has a long term character and will be performed in a period of at least 10 years.

Keywords: Image, stereotypes, perception, communication, mass media,international relations, strategies in developing international relations, Croat history, intercultural communication

Research goals: Theoretical aims of the project encompass the follow-up and the analysis of the dynamics of creation and change of the image of a nation (Croatian) in specific historic conditions of the massive change on the international scene. Such longitudinal projects do not exist as to now in the world science, so that the knowledge on the dynamics of image building and change is extremely scarce and has the character of unproved hypotheses. Applied aims encompass the use of the results in defining the image of Croatia and Croats in Europe and the rest of the world. Such data will be welcome to the political, industrial, touristic, cultural, sports and other functionaries who contact and negotiate abroad in devising the general approach and specific tactis of their communication.

Other information about the project.
MZT Croatian language SVIBOR Alphabetic list Sorted on project code Sorted on institutions Search help
Ministry of
Science and
Sorted on
project code
Sorted on
Search Help

Last update: 10/02/95