SVIBOR - Project code: 5-12-166

MINISTRY OF SCIENCE AND TECHNOLOGY

Strossmayerov trg 4, HR - 10000 ZAGREB
tel.: +385 1 459 44 44, fax: +385 1 459 44 69
E-mail: ured@znanost.hr

SVIBOR

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Project code: 5-12-166


DETERMINANTS OF DEVELOPMENT OF TOURISM IN ISTRIA AND TOURISTIC DATA BASE


Main researcher: BOŠKOVIĆ, DESIMIR (75652)



Assistants
Type of research: basic
Duration from: 01/01/91. to 01/01/96.

Papers on project (total): 45
Papers on project quoted in Current Contents: 1
Institution name: Institut za poljoprivedu i turizam, Poreč (147)
Department/Institute: Department for tourism
Address: C. Huguesa 8.
City: 52440 - Poreč, Croatia
Communication
Phone: 385 (0)531-31-124,34-003
Fax: 385 (0)531-31-659
Phone: 385 (0)52 431-124, 434-003
Fax: 385 (0)431-659
E-mail: institut`iprpo.hr

Summary: The touristic offer Istria was developed more on the basis of experience and less on scientific research. Socio-political system also had negative effects on development of tourism. The concept of mass tourism of industrial type with mastodom objekts and organizations with predominant social ownership was adopted.In such model the share of private capital was minor and foreign joint ventures did not actually exist.Tourism is identified with number of guest-nights.There is no development of selective forms of tourism.Touristic offer is not incorporated into the world information system and the foreign market is reached by means of touristic agencies and touroperators, with no organized marketing concept.Ekology and preservation of clean environment is only declarative.This project determines differences between catering-touristic offer in Istria and touristic market demands.Suggested are the activities for elimination of those differeces, change of the present offer structure through reconstructions and adaptations, produktion of urbanistic plans and improvement of the quality.

Keywords: Determinants, development, strategy, models, quality, infrastructure, marketing, investment, ekology, planning, organization, technology, venture, mass tourism, selective tourism, structuring, privatization.

Research goals: One of the main goals of this project is to determin the direktion of Istrian tourism development which will ensure tourism equal to the one in development touristic countries.Today,s concept of mass tourism was not able to ensure that.To realise this goal itis neccessery to : examine the needs of touristic market especially the foreign one, define total toristic offer in accordance with possibilities in transformation of socio-political systemm,determin differences between demand and supply, suggest action and measures which eliminate possible obstacles in realization of the demand, change the accomodation capacities structure, develope selective forms of tourism, develope infrastructure which affects the future development of Istrian tourism, develope a number of economical and other activities which directly and indirectly meet the demands of tourism. It is also neccessary to : make urbanistic (town-planning) designs which preserve the natural environment and cultural herritage, model the organizational structure and relations in ownership.Certain scientific and programatic results are expected to be obtained through this research.

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Last update: 10/16/95
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