SVIBOR - Project code: 5-12-337


Strossmayerov trg 4, HR - 10000 ZAGREB
tel.: +385 1 459 44 44, fax: +385 1 459 44 69


SVIBOR - Collecting Data on Projects in Croatia

Project code: 5-12-337


Main researcher: KOPREK, IVAN (177315)

Type of research: basic
Duration from: 01/01/95.

Papers on project (total): 29
Institution name: Kolegij družbe isusove, Zagreb (199)
Department/Institute: FACULTY OH PHILOSOPHY D.I.
Address: JORADNOVAC 110
City: 10000 - Zagreb, Croatia
Phone: 385 (1) 2336-677
Phone: 385 (1) 571-485
Fax: 385 (1) 2336-677
Fax: 385 (1) 445-410

Summary: This research has been inspired by the research work of R. Calori, G. Johnson and P. Sarnin (1990) who have shown that cognitive analysis models and techniques can be usefully applied to gain managerial understanding of industries. However, we do not intend to formulate our project as a replication of their study but we do intend to use some of their results as our starting questions. Those authors have drawn attention that the strategies of organisations are the product of managerial decisions which, in themselves, are influenced by the cognitive frames of reference of managers. If we are to understand how strategies come about it is, therefore, important to understand these frames of reference. These may be elicited in a number of ways, but the most obvious one is to allow managers to discuss their views on what they see as most significant about the situations they face with, and their responses to those situations. The results therefore will contribute to the integration of research in comparative management and research of industry influence on strategy formulation (Huff, 1982; Spender, 1989). The study will facilitate the identification of similarities and differences regarding the attitudes towards industry: between business and church organisations, within and among different branches of industry. This research will also allow an examination of the extent of commonalities and differences of understanding at the industry and country level and identify the existing attitudes towards ethics and moral.

Keywords: Church and Business Organisations, Ethics, Moral, Effectiveness, Information Technology, Management.

Research goals: We want to create a cognitive model which represents relationships among cognitive elements that are being studied. Cognitive model (Fletcher and Huff, 1990) consists of: 1. Maps that asess attention and importance of concepts; 2. maps that show dimensions of categories and cognitive taxonomies; 3. maps that show influence, causality and system dynamics. By this research we wish to investigate the following: First, we wish to uncover and describe the forces and the relationships among them perceived by managers as being significant in the transformation of the industry. Second, our aim is to explore the notion that such forces are layered; that they exist at different levels of generality, with different scope. Specifically, we recognize that there must be individual managers' frames of reference and there are likely to be organisational frames of reference. Third, we want to examine the differences that exist among frames of reference, in particular how top managers in different branches of industry differ and how they make sense of their changing industry environment. The findings should, therefore, be viewed not so much in terms of the extent to which they yield new insights into the structure and dynamics of the business environment of Croatia, but rather as showing what managers see as most important, and the extent to which there are similarities and differences in this respect.

Other information about the project.
MZT Croatian language SVIBOR Alphabetic list Sorted on project code Sorted on institutions Search help
Ministry of
Science and
Sorted on
project code
Sorted on
Search Help

Last update: 10/15/95